Disruptive innovation is a term that is used often within the cloud space. However, what does it mean?   “Disruptive innovation” can best be described as

The Cloud market is rapidly growing, and many companies are looking to leverage the potential of the available technology. It can enable organizations, no matter the size to deliver

Whether Cloud offerings are new to your business or you are born in the cloud and focused on innovation a common issue that arises is a lack of unified

Innovation is a driving factor for all businesses, this is the same for the cloud. However, what is the drivers of innovation? and how can it be developed and nurtured to benefit your organization?  This

A robust service strategy is an essential part of an organization’s development and is vital to ensure services remain aligned with the market and customer needs. Service strategies can include product, customer, or market-led strategies. Organizations must be

Segmentation is a key aspect of any Go-To-Market (GTM) strategy. It helps illuminate an organization’s target market. Without it, businesses risk investing time and money into developing the wrong messaging

Innovation is vital for every business if it wants to remain relevant and be sustainable in the long run. For Cloud businesses, innovation should be part of