Featured Insights

Get the insights to help you accelerate your Cloud business

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Goal

Home try on shopping experience optimization

Industry

E-commerce,

Vendor

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Should Your Customers Help Define Your Service Strategy?

A robust service strategy is an essential part of an organization’s development and is vital to ensure services remain aligned with the market and customer needs. Service strategies can include product, customer, or market-led strategies. Organizations must be

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Defining Customer Segments For Your GTM

Segmentation is a key aspect of any Go-To-Market (GTM) strategy. It helps illuminate an organization’s target market. Without it, businesses risk investing time and money into developing the wrong messaging

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